Monday, June 29, 2015

Your dress, a work of art by Laureen Couture


All the brides who walk in Laureen Couture’s Miami studio have a dream: they all want the most beautiful princess dress for their big day. So, between her Miami and Paris studio, Laureen Cohen, Founder and Chief Executive Officer (CEO) of Laureen Couture, works to make this dream a reality.

Trained in one of the best French business schools, Laureen Cohen worked in the wedding dress niche market of New York and China before launching Laureen Couture two years ago. What Laureen Couture offers is more than a mere dress, it’s a unique work of art. Choosing Laureen Couture is opting for the nonconventional. Laureen loves to take the fabrics and materials out of context. This gives elegant dresses but above all, unique dresses, dresses where different materials go so well together. Imagine a plastic and organza coat or a leather and Calais lace dress.
Everything starts with a first appointment and the making of a prototype. The bride can choose a model from the Laureen Couture collection or start from scratch. She will be advised by Laureen with respect to her morphology. Laureen, herself, was trained by an experienced seamstress who worked for years in the best French fashion houses like Chanel and Dior. The prototype will be identical to the dress, much like a cotton draft that will be sent to the Paris workshop once perfect. There, ‘little hands’ trained for years at Chanel and Dior, among others, will work on the dress. The structure of the dress is machine stitched, but everything else is done by hand. The dress then returns for a final fitting and finishing touches. Each dress takes at least 200 hours of work. But in general, it is rather 600 hours or 1,000 to 2,000 hours. It therefore takes between three to six months for a dress.

But no need to go to Paris to have access to French haute couture, French haute couture will come to you. Wherever you are in the world, Laureen will come to you. A Laureen Couture dress costs as from $ 25,000. There are no limits. Especially since some dresses include precious stones... While most of her clients can afford it, others save for a year or two or even more to pay for this work of art. Concierge Hotels offers you the best of the best.

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